The Way We C It
I have a lot of admiration for small businesses and entrepreneurs- especially female ones. Who doesn’t love the underdog? The skin care industry is BRUTAL and only a small percentage of small businesses will survive. I will not let my bias from small business women get in the way of this review, I will only bring you the facts about BabyFace 15% MAP Serum and let you form your own opinion.
There is very little information about this company, all we can tell is that BabyFace started selling their line of face and hair products on eBay and recently launched their retail site and blog to promote their products. BabyFace is based in sunny, Newport Beach California, there is no business address or a brick and mortar store so as far as we know the items are sold and shipped from their residence.
BabyFace 15% MAP Serum is a Magnesium Ascorbyl Phosphate serum that is supposed to help brighten your skin and stimulate collagen synthesis without irritating your skin. The official website, and BabyFace’s eBay listings do not include a full list of ingredients but they do mention 4 ingredients in their advertisement.
BabyFace 15% MAP Serum Ingredients
- 15% MAP (Magnesium Ascorbyl Phosphate): Ascorbic acid is used in cosmetics due to it’s ability stimulate collagen synthesis and destroy free radicals. Unfortunately, ascorbic acid oxidizes quickly leaving it ineffective. To solve this problem, vitamin C derivatives like MAP were synthesized. MAP is a water-soluble derivative that is non-irritating and appears to have the same ability as vitamin C to boost collagen synthesis in lower concentrations. MAP may be more stable than vitamin C but it will gradually degrade when it is exposed to the air and light. It is important that it is in a dark bottle and stored in a cool, dry place.
- Hyaluronic Acid: Helps vitamin C penetrate deep into the skin. Hyaluronic Acid is often referred to as the “fountain of youth”, it has the ability to retain and hold moisture to the skin, and also helps support the formation and maintenance of collagen. Once collagen production starts to deteriorate is when our skin loses it’s tone and elasticity.
- Avocado Oil: Rich in protein, Vitamins A, D, and E. Avocado oil is used to moisturize and balance skin.
- Squalane: An oil derived from olive pits, wheat germ or rice bran. This non-comedogenic oil is readily absorbed due to its similarity to the skin’s own sebum.
- Has a stable form of Vitamin C to help destroy free radicals and promote collagen synthesis
- Brightens Skin
- Improves moisture and plumps your skin to decrease the appearance of fine lines and wrinkles
- Great packaging, helps the serum’s stability
- Very Inexpensive- $28 and 1 cent for shipping!
- To date, only 1 negative feedback on eBay out of over 6,000 in the last year
- Not a very well known or established cosmetics company
- Return policy is not stated on the website
- Only available online and on eBay
- Full list of ingredients are not posted
BabyFace is dedicated to providing consumers with high-end skin care products at an affordable price. This is very rare in the skin care industry. As far as we can tell, BabyFace uses very expensive and effective ingredients and could easily mark up their products. Since they don’t have the advertising costs, and paid celebrity endorsements to worry about they can still make a profit selling it at a low price.
The only thing I question is safety. Where are these products made? Who regulates the production of BabyFace skin care products? Are they in good standings with the BBB? These are all concerns you should have when purchasing products from small businesses. The packaging and presentation of these products is great, it looks like something you would find at a department store or a spa. However, it is obvious by looking at the official website and eBay listings that they are amateurs. The website isn’t 100% finished and it looks like it was made by a beginner and not a big company that has the funds to make a fancy website. Whether this is important is up to you. When we learn more about this company we will update our review. Until then, we suggest finding a serum that proudly lists all of their ingredients and stands behind their products with a 100% money back guarantee.